MEGA Customer P&G Wins 2011 Enterprise Architecture Award from InfoWorld and Forrester Research

Consumer packaged goods leader simplifies processes, integrates across seams, and accelerates time to market.

MEGA Customer P&G Wins 2011 Enterprise Architecture Award from InfoWorld and Forrester ResearchFor Proctor & Gamble, it's all about consumers: understanding their needs and tastes and delivering better products faster across global markets. To better address these markets, the company's strategy is to digitize end-to-end -- simplifying processes, integrating across seams, and accelerating time to market. The ultimate goal is to reach new markets faster and impact more consumers in more ways.

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